keeptruckin

KeepTruckin, now known as Motive, is a fleet management platform. Providing GPS tracking, AI dash cams, fuel maintenance, compliance, and more — all in one platform to empower freight truckers and the larger long-haul trucking industry.

 

I helped lead the team to refresh the brand narrative by updating the overall tone, look and feel of KeepTruckin while launching a growth campaign to increase awareness across new audiences.